Marketing & Promotions

The Marketing & Promotions module is designed to drive sales and clear out inventory. Use it to create custom Promo Codes with specific usage limits, set up automated Weekly Deals, and display eye-catching Banners on the customer app to highlight your best offers.

1. Creating Promo Codes

Promo codes allow customers to get a discount by typing a code at checkout. Step-by-Step:

1. Go to Marketing -> Promo Codes -> Create New.
2. Code: Enter a memorable string (e.g., WELCOME50, FREEDELIVERY).
3. Discount Type: Choose between:
   • Percentage: e.g., 10% off the total bill.
   • Flat Amount: e.g., ₹50 off.
4. Usage Limits (Crucial for preventing abuse):
   • Min Order Amount: Customer must spend at least this much (e.g., ₹1000) to use the code.
   • Max Discount: If using a percentage, cap the maximum discount (e.g., 10% off, up to a max of ₹100).
   • Global Usage Limit: How many times the code can be used in total across the store (e.g., only the first 50 people).
   • One-Time Use: Check this box so a single customer cannot use the same code twice on different orders.
5. Validity: Set the Start Date and End Date.
6. Click Save.

2. Managing Product Deals

Deals highlight specific products at a discounted rate, usually appearing in a special "Deals of the Week" section on the homepage. Step-by-Step:

1. Go to Marketing -> Deals -> Add Deal.
2. Search and select the Product and the specific Variant you want to discount.
3. Deal Type: Select the type (e.g., WEEKLY, FLASH SALE).
4. Set the Discount Value. The system will calculate the new sale price.
5. Check the Is Featured box if you want it pinned to the top of the app.
6. Set the Start and End Dates.
7. Click Save. The product will immediately show a discount badge to customers.

3. Uploading Banners

Banners are the large, swipeable images at the very top of the customer app. They are highly visible and great for advertising. Step-by-Step:

1. Go to Marketing -> Banners -> Add Banner.
2. Upload Image: Upload a high-resolution, landscape-oriented image. (Check your app's recommended dimensions, usually 16:9 ratio).
3. Action Link (Optional): You can link the banner so that tapping it does something:
   • Link to a Category (e.g., taps go to "Snacks").
   • Link to a specific Product.
   • Link to a URL.
4. Set it as Active and click Save.